Montana anti-meth campaign casts Frozen’s Elsa as jailbird addict

In the ads, a less-glamorous looking Elsa is seen sporting a drug-raddled complexion, uncertain expression and a pair of handcuffs as she stands in front of a police mugshot backdrop, just topping the six foot mark, beehive included.

Meth, just let it go! urges the slogan, co-opting the title of Frozens best-known tune, in which Elsa reconciles herself to her ice-queen powers.

The artwork is credited on the ads as created by a Montana teen; part of the demographic the project is targeting in its campaign.

Says the MMPs website: The goal of the Montana Meth Project is to arm teens and young adults across the state with the facts about methamphetamine so that they can make well-informed decisions when presented with the opportunity to try it.

The ads were not conceived in tandem with Disney, and, despite not explicitly naming their inspiration, may be flirting with intellectual property laws. The Guardian has approached the studio for comment.